Meet the Team
Emerald City Hotel Group is a boutique hotel group based in Sydney Australia. With over a decade of experience managing properties from economical to luxury, the Group's management is a skilled team that focuses on creating beautiful accommodation environments and outstanding customer service.
Our trademark is the phrase 'Welcome home'. This embodies our genuine feeling for all our properties. Whether they are budget through to luxury we want to ensure our guests feel welcomed and at home.
CEO
Jean Claude Branch
Jean-Claude brings with him a remarkable track record of over 20 years in the property development and hotel management industry. His expertise spans from design and construction to seamless implementation, making him the driving force behind the resounding success of Emerald City Hotels.
As the esteemed CEO of the Emerald City Hotels group, Jean-Claude’s leadership has led to exceptional achievements, evident in the impressive year-on-year revenue growth and consistently outstanding customer feedback across all the hotels.
Notably, Jean-Claude’s expertise has garnered significant recognition, with media outlets such as the Australian Financial Review, The Sydney Morning Herald, and Mosman Daily seeking to feature his insights. Additionally, he has been a sought-after interviewee by numerous financial, property, and travel bloggers, further solidifying his position as a prominent figure in the industry.
COO
Craig Robinson
Craig is a highly skilled and accomplished business professional with an impressive executive career. Commercial success has been founded on a combination of financial, operational, strategic and leadership experience in diverse business types and environments. His specialised and transferable skills, experience and expertise have been successfully utilised across various industries, including tourism and hospitality.
AS COO of this hospitality management business, Craig provides strong leadership capabilities combined with substantial strategic and commercial acumen to ensure business improvement efforts, including growth and innovation strategies, are targeted, successful and sustained.
Social Media Manager
Kate Branch
Kate Branch is a multi-talented creative professional specialising in photography and social media management within the hotel industry. With a keen eye for capturing captivating moments, Kate elevates brands through stunning visuals and strategic online campaigns. Her expertise in hospitality and digital marketing ensures a seamless blend of artistry and business acumen.
With a deep understanding of various social media platforms, Kate knows how to create engaging content that resonates with her clients' target audiences. Her comprehensive social media management services include content creation, community management, and social media advertising.